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About

Step into the spotlight. Experience the glitz and glamour of red carpet premieres in the heart of London's entertainment district, where celebrities and influencers mix it up and Hollywood makes international headlines. All just a short stroll from Soho. Mix and mingle over sumptuous brunch, modern afternoon tea or innovative cocktails at The Perception Bar. Energize at FIT, then recharge at AWAY® Spa before premiering your blockbuster in our Screening Room. Lounge in our 192 bold guest rooms and suites, where rebellious and refined décor reflects the city's dual personalities. Connect with fully wired technology or sink into the signature W Bed. Our Whatever/Whenever® service takes care of everything else.

Rates above are for one room, one night. Unless otherwise stated, rates do not include all taxes and fees.

What are Loyalty Member Rates?

Room Key gives you access to low Loyalty Member Rates for more than 60 of the world’s largest hotel chains all in one place. Loyalty Rates are rates typically reserved for members of the hotel’s loyalty program available mainly on the hotel’s own website. Now Room Key is the only travel site where customers can shop and compare Loyalty Rates across so many hotel chains all in one place.

To book a Loyalty Rate, simply enroll in the hotel’s loyalty program (it’s free) and provide your membership number when booking. You’ll instantly qualify for the Loyalty Rate and get all of the loyalty member benefits as well. There are no hidden fees or paid memberships required.